Meem's Philosophy

The way we have treated sunlight over the years has been quite dull. We shut the curtains when we didn't like the sun, and opened it when we needed it. Meem solves this by taking shades back to the traditional Korean concept of personalizing the atmosphere. Specifically, with the translucent quality of Jogakbo, one could incorporate nature into the interior seamlessly. This way, sunlight and nature is not blocked or exposed, it becomes a part of the interior. Jogakbo's design aspect – the colors and texture-can also fit any mood or mentality of the user, which ultimately creates a harmony of assimilation.